Simple Plan
Simple Plan Captured 965 Fan Identities Across Five Continents — and Found 14 Creators Hiding in the Crowd
Simple Plan is a multi-platinum pop-punk band from Montreal with over 20 years of worldwide touring. Led by vocalist Pierre Bouvier, the band maintains a massive international fanbase spanning North America, Latin America, Europe, the UK, and South Africa.
Simple Plan tours globally — but like most artists, they left every venue with zero data on who was actually in the room. No emails, no social handles, no way to reconnect. The fans who sing along in Mexico City and Cape Town and Denver were invisible the moment the lights came up.
In June 2025, Simple Plan started using FanFuser to capture fan-generated content at live shows across their worldwide tour. Fans scanned a QR code, uploaded their photos and videos, and shared their email and social handles in the process. No app. No friction. Just a phone and a QR code.
10 months. 46 shows. Five continents. Zero ad spend.
Three Things That Stand Out
FanFuser's enrichment engine automatically looks up the social profiles fans provide at upload. In Simple Plan's fan database, 14 fans had over 10,000 followers — led by one with 365,478 Instagram followers, a high-confidence match with 67,785 Instagram followers, and a TikTok creator with 60,600.
These aren't hired ambassadors. They're real fans who showed up to a show, scanned a QR code, and uploaded a video. Before FanFuser, the band had no idea they were there.
Simple Plan activated FanFuser across the US, Mexico, the UK, Europe, and South Africa. The platform performed everywhere. Mexico delivered the single best show (214 uploads at Auditorio Telmex in Zapopan), while US shows in Portland (168), Minneapolis (151), and San Francisco (146) consistently hit triple digits.
Average uploads per show across the full tour: 50.4. That's 50 pieces of authentic, crowd-perspective content per night — the kind no production crew can replicate.
Of 965 fan social handles collected, the enrichment system successfully looked up and matched 671 profiles — 621 on Instagram and 50 on TikTok. The system uses confidence scoring to flag and exclude mismatches (including the band's own accounts and other artist profiles), ensuring only genuine fan data made it into the database.
The result: 965 social handles captured, 671 enriched with verified follower data, ready for targeted outreach, creator partnerships, or retargeting campaigns.
After 10 months, Simple Plan owns a database of 965 verified fan identities — each tied to a specific show, every one with an email address and a social handle. This isn't scraped data or purchased lists. Every record represents a real fan who voluntarily shared their information in exchange for being part of the experience.
This is a first-party fan identity dataset — built show by show, owned entirely by the artist, and growing with every tour date.
Simple Plan is a globally touring act playing mid-size venues to a dedicated international fanbase. They're not relying on a viral moment or a stadium-level production budget. If FanFuser can capture 965 fan identities and 2,317 content pieces across 46 shows on five continents, the model works wherever there are fans in the room.
Your fans are already recording your shows in Mexico City, London, Denver, and Cape Town. The only question is whether that content and those identities flow back to you — or disappear into camera rolls and algorithm feeds.
FanFuser is a live event fan identity data layer. Artists capture verified fan data through fan-generated content uploaded at live performances.